2020年秋学期 - 多国籍経営論 / MULTINATIONAL MANAGEMENT
| C1151 多国籍経営論 MULTINATIONAL MANAGEMENT |
特設科目 Special Seminars 2 credits |
| Delivery Method | Online (from SFC classroom) |
| Time | Fall Semester: Monday 3rd Period, Wednesday 1st Period |
| Professor | Masahiro Kotosaka |
| Related Subjects | |
| Course Location | SFC |
| Class style | Lectures, group work, practical exercises |
| Course Selection |
Only the selected students can take this course. |
| Course Requirements |
Minimum score of 750 for TOEIC (or equivalent English proficiency required).
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| Instruction Language | English |
| Contact Information | kotosaka@sfc.keio.ac.jp |
| Class Homepage |
Course Outline
This course is to discuss the nature of international business by referring to case study materials. The students read the case before the class, write a short report, and participate an active discussion facilitated by the course instructor.
The case is selected to cover all the important issues around international business, as well as major industries and regions. Topics covers: supply chain, distribution chain, organisation and strategy, new entrant, M&A, competition with local firms, collaboration with local firms, low cost distribution, low cost business model, and Japanese business overseas. Most of the case are less than 10 years old and will constantly be updated.
The students read the case study, which typically is 10-15 pages in English, and write a A4-1page report to answer the questions given by the instructor. Depending on the class size, one group may give a presentation of the overview of the case, and then the class moves to an active discussion session facilitated by the instructor.
Course Syllabus
Learning outcomes／Method of Instruction
The 90 minutes of the class will be decimated by class discussion navigated by the course instructors. The instructor guide the class discussion by pointing to the key questions of the case material. The participants are expected to actively participate the class by answering the questions and responding to the opinion of others in the class.
To create an active and interactive class, the instructor request all the participants to pre-read the case-material, which typically 10-15 pages in English, and write a A4-1 page short essay as preparation to the class. The participants submit the document electrically a day before the class, and print a copy and hand-in it in the beginning of the class. The instructor counts the paper submission of the essay as the proof of attendance, and also use it to facilitate the discussion.
The course is designed to cover all the important component of International Business; therefore, the class discussion is semi-structured. The instructor guides the discussion, answers the questions, and move the session forward. The participants are expected to be familiar with all the information found in the case, and are asked to answer the questions related to the content of the class.
Teaching Materials / References
The class participants are requested to purchase case study materials directly from Harvard Business Educator site. The costs of the case would be around 3-4 USD per case for each session.
Evaluation
Evaluation is by attendance, essays, and participation to the discussion. All the attendance, essays, and participation will be recorded by the instructor, TA, and SAs. The final grade is given based on the information and the instructor's assessment of the contribution of each student.
Course Schedule
第1回 Week 0. INTRODUCTION
An Overview of The Sessions
第2回 Week 0. INTRODUCTION
The Essence of Multinational Management
第3回 Week 1 (Monday). INTERNATIONAL EXPANSION
(Adaptation-Global-Media) Netflix: International Expansion
第4回 Week 1 (Wednesday). INTERNATIONAL EXPANSION
(Collaboration-Global-Sports) The Branding of Club Atlético de Madrid: Local or Global
第5回 Week 2 (Monday). INTERNATIONAL EXPANSION
(Regulation-Global-Mobility) Uber and the Sharing Economy: Global Market Expansion and Reception
第6回 Week 2 (Wednesday). INTEGRATION VERSUS ADAPTATION
(Product Design-Global-Food) United Cereal: Lora Brill's Eurobrand Challenge
第7回 Week 3 (Monday). INTEGRATION VERSUS ADAPTATION
(Organization Design-Global-Chemical) Kent Chemical: Organizing for International Growth
第8回 Week 3 (Wednesday). MANAGING A GLOBALLY DISTRIBUTED VALUE CHAIN
(Supply Chain-Global-Apparel) Uniqlo: A Supply Chain Going Global
第9回 Week 4 (Monday). MANAGING A GLOBALLY DISTRIBUTED VALUE CHAIN
(CSR-Global-High Tech) Apple and Its Suppliers: Corporate Social Responsibility
第10回 Week 4 (Wednesday). MANAGING A GLOBALLY DISTRIBUTED VALUE CHAIN
(Brexit-Global-Automotive) BMW Mini: Big Decisions Under the Brexit Cloud
第11回 Week 5 (Monday). BUSINESS AT THE BASE OF THE PYRAMID
(Expansion-Emerging-Media) Amazon in Emerging Markets
第12回 Week 5 (Wednesday). BUSINESS AT THE BASE OF THE PYRAMID
(Organization Design-Global-Power) IMPSA: Restructuring to Innovate with Existing Resources
第13回 Week 6 (Monday). BUSINESS AT THE BASE OF THE PYRAMID
(Production-Middle East-Construction) Lafarge, ISIS and the Syrian Civil War: Business in the Face of Terrorism
第14回 Week 6 (Wednesday). THE GLOBAL CHALLENGE FOR JAPANESE FIRMS
Conclusion
This session summarizes the outcome of the 11 discussion sessions, connecting what we have discussed to the essence of multinational management. The instructor also explains the format and the questions of the final exam.
第15回 Final week. finding the case
Case recommendation for the next year. Students are asked to review Harvard Business School educator website to search interesting international business case to be included in the next year's session. This is a report project and the students to submit 400 words recommendation letter and the title and the overview of the recommended case.