B2413
プロジェクト英語Ｃ
PROJECT ENGLISH C 		創造技法科目-言語コミュニケーション
Creative Courses (Skill) - Language Communication
2 単位
実施形態
開催日程 秋学期 月曜日１時限
担当教員 ハースト， チャールズ（ハ-スト チヤ-ルズ）
関連科目
開講場所
授業形態
履修者制限
履修条件



TOEFLスコアのコピーの提出（学事担当窓口）と「英語事前予約システム」からの事前エントリーが必要です（新入生除く）。選抜結果は英語事前予約システムで確認できます。　https://vu5.sfc.keio.ac.jp/english-reg/login.php


英語の履修を希望する場合は、英語セクションWEBサイト（http://english.sfc.keio.ac.jp/）を確認し、英語ガイダンスに出席してください。


Students must have submitted the TOEFL score in advance (to Gakuji) before pre-registering online (except new students). The result will be announced on the same system.

[English Pre-regiatration System]

https://vu5.sfc.keio.ac.jp/english-reg/login.php


Please check the English Section website before classes start. Make sure to pre-register and take part in the English Guidance.

[English Section website]

http://english.sfc.keio.ac.jp/?lang=en
使用言語 英語
連絡先
授業ホームページ
同一科目

学生が利用する予定機材/ソフト等

設置学部・研究科 総合政策・環境情報学部
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履修選抜・課題タイプ=テキスト登録可
履修選抜・選抜課題タイプ=ファイル登録可
GIGAサティフィケート対象 true
最終更新日 2020/03/01 00:00:00

科目概要


英語セクションには、独自のオンラインシラバスページがあります。
各教員の科目概要・詳細は、以下のURLより参照してください。
【プロジェクト英語Ｃ】
◆ http://english.sfc.keio.ac.jp/syllabus/list.php?level=C


English Section has its own on-line syllabi, please check the syllabus of each class you would like to take through the following URL.
【Project English Ｃ】
*http://english.sfc.keio.ac.jp/syllabus/list.php?level=C

授業シラバス

主題と目標／授業の手法など

How to Successfully Bring a Product or Service to Market Using Online Marketing


Type:Writing/Presentation

Keyword:Business English,Discussion,Presentation,Project,Speaking,Web Activities,Writing,Marketing

Course Description:

This class is an active class. You will learn all the skills to bring a product or serviceto market using online marketing. Thefocus of the class will be doing actual real world marketing work of value. We will explore online marketing using YouTube, Google, and Facebook.Your writing and presentation skills will improve.

You will learn about the 4 P's of marketing.

You will share ideas and experiences with your classmates. We will use the following technology to help us with our writing and presentations: video and social networks.

***Please understand this class has a large amount of groupwork and you must come to class prepared. If you do not like groupwork and you do not have the time to prepare before class, this class is NOT a good matchfor you***



Learning outcomes:

After completing this course, you will know the basics of real world online marketing. You will have improved your writing and presentation skills. You will know about many differentskills needed to bring a product or service to market. You will also have shared ideas with your classmates using a variety of digital tools including video and social networks.



Teacher's comment:

If you have any questions about how you are evaluated, please ask me immediately. I will be happy to explain to you in more detail what you can do to achieve a higher score.

I'm very involved outside of the classroom with marketing and intellectual property. If you have any questions, I'm always happy to help! I look forward to seeing you in class.

教材・参考文献

提出課題・試験・成績評価の方法など


  • Attendance:10%

  • Small Presentations/Writings:30%

  • Midterm Project:30%

  • Final Project:30%

履修上の注意

授業計画

第1回 #1

Class Introduction


  • Charles' introduction

  • Your introduction

  • Introduction to the class

  • Learn writing/presentation skills

第2回 #2

Set Up The Technology We Will Use In Class

Learn about market research

Learn presentation skills

第3回 #3

Kickstarter - Crowdfunding

http://www.kickstarter.com

Learn how to obtain the necessary capital you need for your product or service

第4回 #4

Market Analysis of YouTube, Facebook, Google, and Instagram

Presentation

第5回 #5

YouTube - Video Advertising - 1rst Class

Learn how to use YouTube video advertising

Presentation

第6回 #6

YouTube - Video Advertising - 2nd Class

Learn how to use YouTube video advertising

Presentation

Explain the midterm project

第7回 #7

Preparation For The Midterm Project

Review the key presentation skills

第8回 #8

Midterm Project - Project presentation

第9回 #9

Google Ads - 1rst Class

Learn how to use Google Ads

Learn how to write effective Google Ads

第10回 #10

Google Ads - 2nd Class

Learn how to use Google Ads

Learn how to write effective Google Ads

Presentation

第11回 #11

Facebook Ads - 1rst Class

Learn how to use Facebook Ads

Learn how to write effective Facebook Ads

第12回 #12

Facebook Ads - 2nd Class

Learn how to use Facebook Ads

Learn how to write effective Facebook Ads

Presentation

第13回 #13

Preparation For The Final Project

Review the key presentation skills

第14回 #14

Final Project - Project presentation

第15回 #15

Final Discussion