2020年秋学期 - ベンチャー経営論 / MANAGEMENT OF EMERGING BUSINESSES
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65060 ベンチャー経営論 MANAGEMENT OF EMERGING BUSINESSES |
創造技法科目-社会実践 Creative Courses (Skill) - Social Practice 2 単位 |
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B6052 ベンチャー経営論 MANAGEMENT OF EMERGING BUSINESSES |
創造技法科目-社会実践 Creative Courses (Skill) - Social Practice 2 単位 |
| 実施形態 | オンライン（SFC教室から） |
| 開催日程 | 秋学期 水曜日２時限 |
| 担当教員 | 國領 二郎:梅嶋 真樹（コクリヨウ ジロウ:ウメジマ マサキ） |
| 関連科目 |
前提科目（関連）: X1028,X1027 |
| 開講場所 | SFC |
| 授業形態 | 講義、実習・演習、グループワーク、遠隔あり |
| 履修者制限 |
履修人数を制限する Only the selected students can take this course. |
| 履修条件 |
High aspiration to make a new business to enable innovation and problem solving in society by modeling technology, policy and monetization |
| 使用言語 | 英語 |
| 連絡先 | masaki27@sfc.keio.ac.jp |
| 授業ホームページ | |
| 同一科目 | |
| 学生が利用する予定機材/ソフト等 | |
| 設置学部・研究科 | 総合政策・環境情報学部 |
| 大学院プロジェクト名 | |
| 大学院プロジェクトサブメンバー | |
| ゲストスピーカーの人数 | 2 |
| 履修選抜・課題タイプ=テキスト登録可 | true |
| 履修選抜・選抜課題タイプ=ファイル登録可 | false |
| GIGAサティフィケート対象 | true |
| 最終更新日 | 2020/07/22 14:05:43 |
科目概要
In 2020. MANAGEMENT OF EMERGING BUSINESS renews the syllabus to explore new businesses to tackle with unpredictable environmental change caused by COVID-19. This class aims at providing students with basic understanding on startup business, such as idea generation, patenting, business modeling, prototyping, commercialization, and incorporation.
授業シラバス
主題と目標／授業の手法など
Firstly, interactions with the guest speakers from different industries and countries enable students to understand the know-how to be a successful entrepreneur. The guest speakers in 2019 are:Dr. David Farber, The internet hall of fame, Dr. Sureswaran Ramadass, Founder of Mlabs, Malaysia, Mr. Hiroki Mashita, CEO of V-CUBE, Startup from Keio University, Mr. Paul Ford, KPMG FAS Co. Ltd, Canada, and Dr. John Choe, CEO & Founder, Encored, Inc., Korea.
Secondly, to empower design-thinking skills and decision-making experiences, students participate in-class exercises, using design thinking methodology, an idea exchange workshop, and case studies in line with IoT & Energy, IoT and Medical, and distance learning. For example, case study discussions help the students have a capability of finding and solving the problem in daily management of a business by place students in the role of the decision-maker.
教材・参考文献
Lecture materials are delivered online.
提出課題・試験・成績評価の方法など
Class evaluation is based on (1) a business plan at the end of the semester, (2) in-class presentation, (3) class participations, and (4) assignments. The content of a business plan follows the Business Plan Template that students take in this class.
履修上の注意
1）The lecture schedule will be changed in line with the guest speakers` schedule availability. Please follow the announcement made from TA and the faculties.
2）All lectures are remotely shared on SFC-GC which is an online video archive system in Keio University.
3）Some lectures are shared with Chulalongkorn University on SOI Asia platform which is the leading university in Thailand.
4）This class plans to use a corporate SNS or Apps to help interactions between lectures and students in the online environment. The details of this free service are announced at the first day of the class.
授業計画
第1回 Overview and Introduction
Studying and researching in university is the enabler of invention which is convertible to a big business. Our alumni known as a techno-entrepreneur has given proof of it. To be successful entrepreneur, you need to have the special mindset and some essential know-hows to commercialize study in university. Before planning a business and financing seed money, knowing entrepreneurial career is essential. In this lecture, we will discuss the motivation of launching a startup company.
Jiro Kokuryo, Masaki Umejima
第2回 Idea generation for developing a business through the design thinking workshop
Idea generation is the first step to be a successful technology entrepreneur. In this lecture, the students exercise the process of making a business to be a solution to demands in a market through the design thinking workshop.
Jiro Kokuryo, Masaki Umejima
第3回 Idea generation for developing a business through the discussion with the expert
The successful experience tells us that a good idea blushed through the discussion with a specialist who knows the past and explores the future in each field. David Farber, the Internet Hall of Fame and the former Chief Technologist for Federal Communications Commission (FCC) in .U.S., is the man who knows the internet.
In inviting Dr. Farber, we discuss ideas to bring innovation to the internet society.
Guest lecturer, Dr. David Farber, Co-Director, Cyber Civilization Research Center, Keio University
Jiro Kokuryo, Masaki Umejima
第4回 Idea exchange for making distance learning more ideal
In December 1997, Japanese universities started distance learning in response to the report “Handling of distance learning according to university establishment standards” in University Education Council of Ministry of Education, Culture, Sports, Science, and Technology (MEXT). In 1996, one year prior to the government the de-regulation, Keio University, led by Prof. Jun Murai (the internet hall of fame), launched the academic alliance for running SOI Asia in which higher educational institutions jointly operated the high speed internet backed by the satellite telecommunication, working together with 28 leading universities in 14 Asian countries. Since then, universities have fostered know-hows backed by the successful and failure practices. Adopting the internet for communication has allowed more exchanges on course contents among teachers in different universities. In encountering covid-19 crisis, there is a growing need for distance learning. If the user experiences take the leadership of making a new business, now is the best timing to launch the new idea in distance learning. Let’s bury the gaps between an idea and prototype at the workshop.
Jiro Kokuryo, Masaki Umejima
第5回 Learning essential components of making a business -1-
A good business plan guides you through each stage of starting and managing your business. You’ll use your business plan as a roadmap for how to structure, run, and grow your new business. It’s a way to think through the key elements of your business. This lecture explains the structure of a business plan by using the business plan template and the financial booklet. In highlighting 11 essential components on business planning, we learn about the essential knowledge of financing for incorporation.
Jiro Kokuryo, Masaki Umejima
第6回 Business development case, based on university research
We learn about the strategy whereby make a research outcome incorporated? Thus, we will invite a university startup with successful experience to our lecture and discuss about a timeline from idea generation to commercialization.
Prof. Sures is a professor, International University Malaya Wales (IUMW) and a founder of Mlabs. In 1992, he started the basic research on multipoint-to-multipoint video conference technology and successfully commercialized his invention. Since 2005, his company has been publicly listed at Malaysia Stock Exchange.
Guest speaker, Prof.Sureswaran Ramadass, International University Malaya Wales (IUMW), and Chairman of the Board, NLTVC Sdn Bhd
Jiro Kokuryo, Masaki Umejima
第7回 Financing skill
When you shape the management team and write up the business plan, you will need to fundraise to realize your idea and research outcome into society. Venture Capital [VC] is one of the important cash resources for all small companies. But many suggestions by entrepreneurs are rejected. Is there any condition to receive funding? We will invite Venture Capital or the specialist in this sector to argue on what is an attractive business plan for VC.
Guest speaker is Mr. Paul Ford, Director, Transaction Services,KPMG FAS Co. Ltd.
Jiro Kokuryo, Masaki Umejima
第8回 Find the Know-How from a successful startup -1-
We learn about a successful experience to convert university research to a business.
In 1998, Mr. Mashita launched WEB design service, targeted a business customer.
Three years later, with receiving equity money by Keio University, Mr. Mashita incorporated V-CUBE to internationally provide with a WEB meeting service. Since 2015, V-CUBE has been publicly listed at TSE, which is the biggest stock exchange in Japan. Mr. Mashita discuss about know-how to make a startup.
Guest speaker, Mr. Hiroki Mashita, CEO of V-CUBE
Jiro Kokuryo, Masaki Umejima
第9回 Find the Know-How from a successful startup-2-
Softbank, Japanese mobile operator, has formed up a startup fund exceeded $93 Billion in highlighting IOT. More than $93 billion has been secured from backers such as the Saudi Arabia’s Public Investment Fund, Abu Dhabi’s Mubadala Investment Co., Apple Inc., Qualcomm Inc., Foxconn Technology Group and Sharp Corp.
In July 2017, SoftBank announced to invest in Encored, which plays the role of IoT platformer in energy management service in U.S. In inviting the key-persons in that deal, we discuss about their future vision and the purpose of the alliance.
Mr. John Choe, CEO & Founder, Encored, Inc.
Jiro Kokuryo, Masaki Umejima
第10回 How does a startup challenge a big company?
For many years, Japanese electricity business is monopolized in each religion: Tokyo electric company for Tokyo and Kyushu electric company for Kyushu. The de-regulation in 2015 which was motivated by the biggest earth quake in Japan’s 1000 years history became the enabler of creating the new entries.
In this lecture by using a case study, we learn how a startup tackle a big company in the timing when new regulation is valid.
Jiro Kokuryo, Masaki Umejima
第11回 Know the ideal environment to foster a startup
AI, IoT, distance learning, distributed energy resource management, and inhouse medical service. In SFC, there are good cases to know the real of these buzzwords. Plus, in response to the social demand, SFC has undertaken the task to create a startup by providing researchers and students with fluent supports: intellectual property management, business incubation, and so on.
Jiro Kokuryo, Masaki Umejima
第12回 Students’ presentation day and Wrap-up of the class
Student representatives present a business plan for financing.
Jiro Kokuryo, Masaki Umejima
第13回 In-class discussion
Jiro Kokuryo, Masaki Umejima
第14回 In-class discussion
Jiro Kokuryo, Masaki Umejima
第15回 In-class discussion
Jiro Kokuryo, Masaki Umejima
15回目に相当するその他の授業計画