B2411
プロジェクト英語Ａ
PROJECT ENGLISH A 		創造技法科目-言語コミュニケーション
Creative Courses (Skill) - Language Communication
2 単位
実施形態
開催日程 秋学期 月曜日２時限
担当教員 ハースト， チャールズ（ハ-スト チヤ-ルズ）
関連科目
開講場所
授業形態
履修者制限
履修条件



TOEFLスコアのコピーの提出（学事担当窓口）と「英語事前予約システム」からの事前エントリーが必要です（新入生除く）。選抜結果は英語事前予約システムで確認できます。　https://vu5.sfc.keio.ac.jp/english-reg/login.php


英語の履修を希望する場合は、英語セクションWEBサイト（http://english.sfc.keio.ac.jp/）を確認し、英語ガイダンスに出席してください。


Students must have submitted the TOEFL score in advance (to Gakuji) before pre-registering online (except new students). The result will be announced on the same system.


[English Pre-regiatration System]

https://vu5.sfc.keio.ac.jp/english-reg/login.php


Please check the English Section website before classes start. Make sure to pre-register and take part in the English Guidance.


[English Section website]

http://english.sfc.keio.ac.jp/?lang=en
使用言語 英語
連絡先
授業ホームページ
同一科目

学生が利用する予定機材/ソフト等

設置学部・研究科 総合政策・環境情報学部
大学院プロジェクト名

大学院プロジェクトサブメンバー

ゲストスピーカーの人数
履修選抜・課題タイプ=テキスト登録可
履修選抜・選抜課題タイプ=ファイル登録可
GIGAサティフィケート対象
最終更新日 2020/03/01 00:00:00

科目概要


英語セクションには、独自のオンラインシラバスページがあります。
各教員の科目概要・詳細は、以下のURLより参照してください。
【プロジェクト英語Ａ】
◆ http://english.sfc.keio.ac.jp/syllabus/list.php?level=A


English Section has its own on-line syllabi, please check the syllabus of each class you would like to take through the following URL.
【Project English Ａ】
* http://english.sfc.keio.ac.jp/syllabus/list.php?level=A

授業シラバス

主題と目標／授業の手法など

The Marketing and Advertising Secrets of International Health and Wellness Companies


Type:Writing/Presentation

Keyword:Business English,Discussion,Presentation,Project,Speaking,Web Activities,Marketing

Course Description:

This is an active class. You will learn about the marketing and advertising strategies of manywell known international health and wellness companies and organizations in fields such as: 3D printing human hands, medical tourism, seniorcare, cosmetic surgery clinics, and NPO/NGOs. You will also do a real world marketing projecttodistribute clean water filters forWaves for Water. While you learn about marketing, you will also improve your writing and presentation skills.

Below is a short video about Waves for Water

https://www.youtube.com/watch?v=1zRmofkyVis&nohtml5=False

Below is a short video about Project Daniel - 3D printing human hands

https://www.youtube.com/watch?v=SDYFMgrjeLg

We will use the following technology to help us with our class: 3D printers, mobile phones, digital cameras, and the Internet.

***Please understand this class has a large amount of groupwork and you must come to class prepared. If you do not like groupwork and you do not have the time to prepare before class, this class is NOT a good matchfor you***



Learning outcomes:

After completing this course, you will know about the marketing and advertising used by many well known internatioanl health and wellness companies and NPO/NGOs. You will understand and be able to use the 4P's of marketing. You will also have communicated with classmates in small teams and learned how to use 3D printers. You will have improved your writing and presentation skills.



Teacher's comment:

If you have any questions about how you are evaluated, please ask me immediately. I will be happy to explain to you in more detail what you can do to achieve a higher score.

I'm very involvedoutside of class withmarketing and advertising. If you have any questions, I'm always happy to help! I look forward to seeing you in class.

教材・参考文献

提出課題・試験・成績評価の方法など


  • Attendance:10%

  • Small Presentations/Writings:30%

  • Midterm Project:30%

  • Final Project:30%

履修上の注意

授業計画

第1回 #1

Introduction

Charles' introduction

Your introduction

Class introduction

第2回 #2

Discussion about the overall health and wellness market窶 - Market Research

What is Project Daniel?

Learn writing/presentation skills.

Setup technology for our class.

第3回 #3

Project Daniel - 3D Printed Hand

What is Project Daniel?

How was it marketed?

Using 3D printing to print human hands

Short video about Project Daniel: https://www.youtube.com/watch?v=SDYFMgrjeLg

Learn presentation skills

Presentation

第4回 #4

Learn How To Print Using 3D Printers

Marketing the 3D healthcareitem you print

Learn presentation/writing skills

Presentation

第5回 #5

Medical Tourism around the world - 1

What is medical tourism?

How to conduct a market analysis

Presentation

Explain midterm project

第6回 #6

Medical Tourism Around the World - 2

How is it marketed?

Learn presentation/writing skills

第7回 #7

Senior Healthcare - 1

Learn how senior healthcare companies do market researchand createtheir products

Learn presentation/writing skills

Presentation

第8回 #8

Midterm Project Presentation - 3D Printing For Senior Healthcare

第9回 #9

Waves for Water - CreatingSafeWater Throughout the World- 1

What is Waves for Water? What is the market they target?

Learn presentation/writing skills

Presentation

第10回 #10

Cosmetic Surgery Clinic

Learn how famous cosmetic surgeons promote

Learn presentation/writing skills

Presentation

Explain final project

第11回 #11

Senior Healthcare - 2

Learn how senior healthcare companies price and sell their services

Learn presentation/writing skills

Presentation

第12回 #12

Waves for Water - Creating Safe Water Throughout the World - 2

Learn how to use the Waves for Water filters to create safe water

Learn presentation/writing skills

Presentation

第13回 #13

Kickstarter - crowdfunding in the health business

Learn how to gain the necessary startup capital for your health business idea

第14回 #14

Final Project Presentation - Create a Marketing Plan

第15回 #15

Final Discussion